OUR
SERVICES
OUR
AGENCY
Influence Sports & Media was founded in 2012 by Alistair Watkins, the former Marketing Director of America’s Cup team, Alinghi, and prior to that Marketing Director of the Honda F1 Team. Alistair has also worked for Kirch Media, Oliver & Ohlbaum Associates and the FIA, Fédération Internationale de l’Automobile, where he ran the global Formula 1 media operation.
Based in London and New York, the agency has a best in class team of international sports commercial and communications specialists.
Our varied backgrounds, experiences and skills come together to make us leaders in the sports and media sector – we are experts in our field, as well as implementors and storytellers.
FAST MOVING
We are agile and energetic, priding ourselves on being quick to understand and meet client briefs.
CREATIVE
We develop best in class creative campaigns to maximise our clients' activation in sport.
DEDICATED
We build dedicated teams to deliver the best possible support for
our clients.
CONNECTED
We build and maintain long lasting connections with
our clients.
OUR
WORK
SPONSORS
& BRANDS
Influence Sports & Media has a long-standing successful record of working for major sponsors and brands in sport.
Our work includes planning marketing campaigns and developing communication strategies to create physical and digital activations, run experiential hospitality and provide on event support for VIP guests and brand ambassadors.
RIGHTS
HOLDERS
Influence Sports & Media works with rights holders to design and manage their commercial programmes and digital activations.
Our work includes rights packaging, sponsorship sales, partner management, broadcast sales, content production and social media management.
INVESTORS &
INDUSTRY CLIENTS
Influence Sports & Media provides rigorously informed and actionable advice for investors in sport and media.
Our work focuses on due diligence, broadcast and sponsorship rights valuations, optimal commercial structures and rights.
The ethos of our agency is to provide real expertise to our clients, which in many cases has led to us becoming an extension of their own commercial or marketing operations. Ultimately, it is a people business and the unique culture of our agency means we have built, and continue to build, long lasting relationships with the very best brands and rights holders in global sport and media.
Alistair Watkins, Founder & CEO
SOME OF
OUR CLIENTS
We can't wait to hear from you.
GET IN
TOUCH
Fourth Floor
The Manufactory
1-8 Alfred Mews
London
W1T 7AA
UK
10 Times Square
1441 Broadway, 3rd Floor
New York, NY 10018
USA
176 Orchard Road
The Centrepoint
#05-05
238843
Singapore